UX Design Service Process
When working with a UX design team it’s important to understand the process with which they will take on your project. Typical UX designers follow the following 5 step process when completing a project.
Empathize – This is where the UX designers spend time understanding your problem and more importantly the problem of your target audience.
Define- After taking time to understand the user this is where UX designers define the problem or discover potential problems for the core user. Commonly utilizing UX researchers.
Ideate – This is where the magic happens! UX designers brainstorm and meet to discuss potential solutions for your problem discussing products, design, and services.
Prototype- The process of producing, creating, or developing the solution. This may be where the website comes under construction or the product completes development.
Test- Finally the solution is tested with the client and the target audience. This is where company decision-makers give the final okay for project success.
UX Designers will assist in many aspects of launching your product and many times can fit into the parts of this process you may not have figured out yet.
Importance of Continuity in UI/UX Design
Continuity is a term referred to often in technology as it has been a pillar business model for many of the leading technology companies today. Apple and Google often come to mind when this term is used. Continuity is a design process of making products and services across a wide array of platforms or mediums feel familiar or linked together. Think about how Apple and Google phones share text messages, images, video, and data across all platforms. When you get a new phone, all of your important precious data is just somehow there through the cloud. This is one of the best examples in the industry of continuity.
UX designers utilize this design element as a means to keep the user familiar with the platform. Users should feel familiar and understand how to use a platform with simplicity. Think about how this affects our daily lives in other areas. When we think about these aspects for our clients it varies on the industry and the target audience. For example, if you were a restaurant owner not using DoorDash or UberEats 5 years ago it may not affect your business much today! But fast forward to today and not utilizing this service or building it within your platform could cripple your business.
This is a form of continuity across the industry and even more so an example that shows needs change and UX designers are at the forefront of assisting today’s businesses with tomorrow’s challenges.
So… What should I look for as a Business Owner?
As a business owner, this is all relevant because you likely have already faced these challenges you may have already employed some of these aspects of UI/UX design within your business. Regardless, understanding this process and the players behind the scenes can be a strong tool in identifying and hiring for your next project. A UX Designer can be a marketer, a web developer, or even a project manager but they all share one common focus. Your target customer.
The user experience is everything, providing something people want and a focus on that one thing. It employes the age-old saying, “If you build it, they will come.” We all care about the profit, the revenue, but without the product fulfilling the user this will go stale. Focus on quality content and user experience that drives engagement and the rest will follow.
If you or someone you know is looking to speak with our UX design team, reach us at [email protected]