6 Ways to Improve SEO in 2021
To rank high in Google’s search results, you must play by the company’s rules. One way to ensure that you are doing all that you can to improve your content’s visibility is by implementing an effective search engine optimization campaign.
Through the use of tools, 73% of marketers are able to improve their website’s content and boost its Google search engine ratings.
The article will focus on how to improve your SEO in 2021.
1. Winners keep score:
Track with Google Analytics
Understanding Google Analytics is the best way to improve your SEO in 2021. It helps you analyze your website’s performance and also helps you make informed decisions.
By analyzing the browser usage data of your customers, Google Analytics can help you improve the experience of your web design.
Knowing the most popular devices that people use to visit your site can help improve your site’s performance. Also, knowing the most popular screen sizes can help you create content that fits that particular screen.
Google Analytics can help you understand your competition and improve your content marketing efforts.
2. Refresh pages with New Content
One thing that content marketers share is their passion for creating high-quality content. Successful content marketers are constantly looking for new ideas and trends to improve their content creation efforts.
Once you’ve identified the pages that could use a facelift, start thinking about new keywords to target.
3 Optimize your content with primary and secondary Keywords
Knowing the right keywords can help you develop a content strategy that fits your audience’s needs.
Google-friendly writing is defined by the balance between the words and the language used in the content. This means that the content should flow naturally.
Try using question keywords as they tend to perform better. This strategy works well for many marketers as it mimics the way humans use search engines with the use of who, what, when, why, and how.
For content marketers, the key is to include question words in their content to boost SEO. This is because these words can provide insight into a topic and or subject.
4. Don’t forget to Optimize Images to Improve SEO
Like content, visual content can also improve your site’s search engine visibility. However, it should be kept in mind that image optimization is only one aspect of content creation.
Images are often poorly optimized. This could affect the overall rating of your site. It could also happen that the alt text is not optimized.
Alt text is very important for search engine optimization. Here are some tips to improve your alt text.
All text should describe the image in its entirety. Information about the image should also describe how it pertains to the content.
One of the most important rules to follow is not using content keywords as the alt tags for every image on a page. This is because it undermines the overall message of the page.
Alt tags are like keywords in that they should only be used sparingly. Just like in-title and description tags, these should only be used to describe the image and its relationship to the content.
5. Keep it Mobile-Friendly
Due to the increasing number of mobile-based searches, it is important that your website is mobile-optimized. Recent studies have suggested that over 60% of Google Searches happen in mobile This strategy will help you stand out in the crowd and get rewarded by Google.
Developing mobile SEO is similar to desktop optimization. You can start by analyzing both mobile and desktop keywords. This step helps you identify which audience and keywords will work best for your content.
A mobile-first website can help you get started with creating great content quickly. It can also help minimize the time spent on creating a desktop site.
Place your most engaging content at the top while ensuring this matches content on the desktop version of the website.
6. Clean-up URL’s and Meta Descriptions
Your meta description and URL are two of the most critical factors that Google uses to help understand what your content is all about.
Avoid non-sensical language and get to the point.
Be sure that your URL’s and meta descriptions are using precisely targeted keywords. Use some great WordPress tools such as YoastSEO and RankMath for on-page best practices.
Many of these tips have been around in improving SEO for a while but will empower you to address some low-hanging fruit in your on-page SEO practices. At Lane Digital Marketing we offer website audits to review your current on and off-page SEO and incorporate these and many other best practices to improve your SEO in 2021.