Social Media Strategy: 5 Ways to Amplify Page Growth
If you are a business looking to grow, you should be planning every post with a social media strategy. If you have your own Facebook or Instagram account, it’s probably filled with photos of your kids, dogs, or friends.
When you go to share pictures from your weekend at Disney World for your son’s birthday, you probably aren’t analyzing the caption, checking the hashtags, or making sure the look and feel align with your feed “aesthetic.”
While social media is an amazing tool for personally connecting with friends and family near and far, it is also a critical business tool that shouldn’t be discounted. According to Global Web Index, more than one in three Internet users say they go to a social network when looking for more information about a brand or product.
While having a social media strategy is incredibly important, it doesn’t need to be scary, and it doesn’t need to take away from your brand on social media. Here are five tips for developing a successful social media strategy.
1.Identify your target audience.
As you’ve developed your business, you probably already have a good handle on who your target audience is, and what draws them to your service or product. Put your target audience into defined buckets that you can target with your social media posts.
For example, if your target audience consists of parents, students, and community leaders, define those audiences and rotate who you are speaking to in your posts. This will increase the impact and likelihood of engagement on a social network.
2.Set content goals in your social media marketing.
Not every post should have the same end goal. Outline a few different topics for your social media posts. For example, maybe some of your posts aim to educate your audience on your mission, while others are more geared towards showcasing the price benefits of your offerings versus your competitors.
List out at least five different content goals and rotate them in your social media post strategy.
3.Tap into your community with a social media strategy.
In today’s saturated market, consumers highly value a brand that is involved locally. Use your social media platforms to promote community events and engage with local initiatives. Not only will this show that your business values community, but you may reach locals who otherwise may not have found your profile.
A great strategy starts with deciding where to spend your time. Check out this article on Social Media Optimization for more information on this subject.
4.Mix it up with a variety of content.
Your social media feed shouldn’t be one-sided. If it is, you’re at risk of losing followers and business. Rotate between different types of content–such as videos, photos, and graphics–to keep your audience interested.
Thanks to apps like Promo and Canva, you can create engaging, unique content on the fly. Social media users interact with different content in different ways, don’t be afraid to diversify!
Video content, blog articles carousels, and images all serve a purpose in building brand awareness. The key is quality content! People are no different online than in the real world, they want to engage with posts that teach them something, make them laugh, or cry. In some way you want your target to engage!
5.Make it your own with a social media content calendar!
This is our final tip, and probably the most important. At your next office event, snap some photos and share them. Share recent reviews. Post a volunteer outing you went on. Engage with followers in the comments. After all, you can’t have social media without “social.” Consumers want to know that you are a business built by real people, not just a robotic brand guide.
One great example of a brand that uses playful humor to connect with social media users is Netflix. While doing all this, plan your attack! Spread out these engaging types of posts with a content calendar to bring traffic to your page.
Overall, having a well-thought-out social media strategy will not only gain you more followers and increase your likes, but it will drive your target audiences to your business social accounts. If properly leveraged, social media can be a key player in the growth and long-term success of your target audience.
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